Laurie Humphrey, BFA™, RICP®

Our High-Touch, Personal Approach

Your finances are deeply personal — and so is the way I work with you. I believe that strong relationships are the foundation of strong financial strategies. “Birthday cards, phone calls, handwritten notes — we’re a little old-fashioned that way,” Laurie says. It’s not just about the numbers; it’s about understanding who you are, what matters to you, and where you want to go. 

Since 1991, Granite Financial has combined sound strategies with a high-touch, personalized approach. I believe in building connections that last a lifetime, helping guide you through major financial milestones — from retirement planning and income distribution to long-term care decisions and business planning. “I take the time to look at the whole picture because your future deserves thoughtful care and attention every step of the way,” Laurie explains.

Laurie’s commitment to personal connection also shows in the designations she’s earned to better serve you:

• Behavioral Financial Advisor™ (BFA™) — This designation blends finance, neuroscience, and psychology to help you understand the "why" behind your financial behaviors. Together, we work to align your values, goals, and decisions — building resilience and confidence no matter what life brings.
• Retirement Income Certified Professional® (RICP®) — Focused on creating sustainable retirement income, this advanced training covers everything from Social Security strategies and income taxation to estate planning and healthcare decisions. Laurie stays at the forefront of the latest trends so you can rest easier, knowing your future is in experienced, caring hands.

“Your future, your values, our commitment — 

together we plan for what matters most.”

Leadership, Caring and Community Involvement

Laurie has been helping clients turn their financial dreams into reality since 1996. With decades of experience and a true passion for people, she focuses on building life-long relationships based on trust, care, and shared success. Laurie believes leadership is about more than expertise — it’s about guiding, educating, and standing alongside her clients through every stage of life. She's committed to continuous learning and staying at the forefront of the industry. Giving back is also a big part of who Laurie is. She’s honored to share her experiences as a speaker and panelist at industry events and finds great joy in mentoring other advisors through several mentorship programs, helping shape the next generation of leaders.

When she's not focused on building personalized retirement strategies, Laurie treasures time with her husband and kids. Whether spending weekends at their cabin on Pelican Lake or simply embracing the everyday craziness at home — which includes 19 chickens, three dogs, two cats, and two grand-dogs — there’s always something happening. Faith and service have always been important to their family. Laurie and her husband, Josh, have been involved in various service opportunities both locally and abroad, and they’re proud to see their kids growing up with the same heart for giving back. Their teenage son is passionate about volunteering with a local foster care support organization and their two daughters have begun careers in healthcare, continuing the family’s commitment to helping others. "It's important to teach our children these life lessons — giving back to others was instilled in me, and I hope to have instilled it in them as well," Laurie says. When a rare quiet moment comes along, you’ll likely find her outside, enjoying the simple pleasure of watching her chickens roam and reflecting on the life they’ve built together.

As a hope-filled person who strives to choose joy, I am passionate about mental health and giving back to my community, to my profession and beyond our borders.

To learn more about my professional journey, visit The Granite Financial Our Story page.